Meta Ads for Tradies in 2025: How Insanely Targeted They’ve Become (and Why That Means More Booked Jobs)

If you think Meta ads for Australian tradies are just “boosted posts to everyone in Australia”, you’re missing out on the most powerful targeting weapon trades have ever had.Here’s exactly how targeted Facebook and Instagram ads for trades are in 2025 – and why that fills calendars faster than ever.

1. Hyper-Local Targeting Down to Suburb Level
   Draw a custom radius as small as 5–10 km around your ute. Only people inside that zone see your ad – no more leads from 3 hours away.

2. Interest + Behaviour Stacking
   We can now target people who:

   • Own homes valued $800k+

   • Have liked renovation pages in the last 90 days

   • Engage with Bunnings, IKEA, Beaumont Tiles, or The Block

   • Are in the market for home loans or have high household income

3. Lookalike Audiences of Your Best Clients
   Upload your past $10k+ clients → Meta finds 100,000+ people who look identical demographically and behaviourally. Conversion rates on these audiences regularly hit 15–25%.

4. Retargeting That Closes the Loop

   • Someone fills in your lead form but doesn’t book? → We hit them with a $500 off ad.

   • They visited your website pricing page? → Show them your 5-star reviews.

   • They watched 75% of your video? → Offer a free quote.

5. Lead Form Ads (The Tradies’ Secret Weapon)
   No landing page needed. Homeowner sees ad → taps → pre-filled form with name, phone, email, suburb → instant notification to your phone. Average cost per qualified lead in 2025 for home renos: $18–$45.

Real client example (Sydney Northern Beaches bathroom renovator, Oct 2025):

• Ad spend: $3,840

• Qualified leads: 112

• Booked jobs: 29

• Revenue generated: $378,000

• ROI: 98×

That’s not luck. That’s what happens when you combine 2025 Meta advertising for trades targeting with proper tradie-focused strategy.